Cassidy Walter / April Fools Promo

April Fools Promo

  • Category: Packaging Design
  • Class: GD 401
  • Year: 2017

An alcohol bottle promotion designed to be delivered to clients on April Fool's Day. This promo was created for the fictitious "On The Sly Studio". The bottle has two labels: the first portrays a masquerade mask surrounded by flora, while also concealing the true label underneath. The second label shows an illustration of a fox. It is on this label where the April Fool's prank is revealed and the client realizes the beverage is root beer rather than beer. The flora featured on the first label are all the ingredients that went into the root beer.



© Cassidy Walter 2016.

ALL WORK IS A PRODUCT OF MY OWN ART DIRECTION, PHOTOGRAPHY, STYLING, PROPPING, EDITING, COPYWRITING, LAYOUTS AND CRAFT.