The task was to evolve and elevate Exclusive Resort’s social content to further differentiate the brand as The World’s Elite Private Vacation Club — with an emphasis on “Exclusivity” and “Legacy.”
My Role: Lead Creative & Art Director in the overall look and feel for this strategic evolution.
The “new luxury” is getting exactly what you want, in the precise way you want it. The age of “Insta-tourism” is here. Instagram feeds inspire us where to travel next with “off-the-grid” vibes & swoon-worthy destination imagery.
As the World’s Elite Private Vacation Club, Exclusive Resorts’ breadth of portfolio, highly personalized vacation services & curated itineraries truly define them as a thought leader in the luxury travel industry. Our approach was to differentiate Exclusive Resorts & forge brand recognition by showing the world The Club is reserved for the elite traveler through elevating our creative look and feel, creating Social-first content across Transactional + Equity creative to cultivate the next generation of Club Members, establishing a messaging hierarchy to align with our full-funnel approach, and feature lifestyle & humanized imagery.