Land O’Lakes Inc.

“Farmers Are Incredible” Campaign & Activation

As a farmer-owned co-op that’s over 3,100 members strong, Land O’Lakes puts farmers and retailers at the heart of creating a better world for all of us. But in order to do that with impact, we had to evolve the public narrative. That’s why we took on educating the masses on the importance of farming and the incredible feats of farmers. And that’s why we brought people together to empathize and appreciate on a new level by visualizing statistics on a big scale, and on a big stage.

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ESG Report Design

Human was also tasked with creating a digital & print report outlining Land O’Lake Inc.’s sustainability commitments and announcing the enterprise's sustainability goals.

My Role:

Creative direction, art direction, creative concepting, asset creation, animation direction, prop & apparel styling, and photography direction on & off set.